Privacy Policy

Privacy Policy of Be Brand Ltd. (hereinafter: the “Company”), Company No. 516731957
Last updated: August 21, 2025

1. General

1.1. This Privacy Policy governs the collection, use, storage, and transfer of information by the Company in connection with the operation of its website at: [www.s-lerman.com] (hereinafter: the “Website”).
1.2. Use of the Website is subject to this Privacy Policy and constitutes full, voluntary, and informed consent to all its terms. If you do not agree with this Policy, you must refrain from using the Website.
1.3. This Policy is written in the masculine form for convenience only, but it applies equally to all genders.

2. Definitions

For the purposes of this Policy, the following terms shall have the meaning assigned to them below:

“Personal Information” – Any information that identifies or can reasonably identify an individual, such as: first and last name, email address, telephone number, etc.
“Processing of Information” – Any operation performed on the information, including collection, storage, retention, use, transfer, deletion, and the like.
“User” – Any person browsing or otherwise making use of the Website.
“Cookies” – Small text files stored on the User’s device, used for identification, analysis, and enhancing the browsing experience.

3. Collection of Information

3.1. The Company collects information provided directly by the User, including details submitted through contact forms, newsletter subscriptions, service requests, or information requests.
3.2. In addition, the Company automatically collects technical and analytical information, including: IP address, browser type, operating system, login and logout times, pages visited on the Website, and actions performed therein.
3.3. The Website uses Cookies and similar technologies for purposes such as security, service improvement, statistical analysis, and personalization of content and advertising.

4. Purposes of Use of Information

The Company may use the information for the following purposes:
4.1. To provide the services offered on the Website and respond to inquiries.
4.2. To improve user experience and for internal analysis and statistics.
4.3. To send marketing or professional materials, subject to the User’s prior consent, with an option to unsubscribe at any time.
4.4. To comply with legal requirements, court orders, or instructions from competent authorities.
4.5. To protect the Company’s legitimate legal interests, including managing legal disputes or preventing misuse.

5. Retention and Security of Information

5.1. Personal Information is stored in secure information systems designed to protect it against unauthorized access, unlawful use, loss, or damage.
5.2. The Company complies with the provisions of the Israeli Privacy Protection Law, 1981, and its accompanying regulations.
5.3. Information will be retained as long as necessary to achieve the purposes for which it was collected or to comply with legal obligations.

6. Disclosure of Information to Third Parties

6.1. The Company will not transfer Personal Information to third parties except in the following cases:
a. To enable the actual provision of services through external providers on its behalf (e.g., hosting services, mailing systems, CRM systems).
b. If required by a court order or by a competent authority under applicable law.
c. To exercise the Company’s legal rights, in cases where the User violates the Terms of Use or infringes upon the rights of the Company or third parties.
6.2. In any case of disclosure, the Company shall transfer only the necessary information and shall take reasonable measures to ensure that the third party applies appropriate security safeguards.

7. User Rights

7.1. The User has the right to review the Personal Information collected about them and to request its correction or deletion, subject to applicable law.
7.2. The User may request removal from mailing lists or withdraw consent to receive marketing materials at any time.
7.3. Such requests shall be submitted in writing to: sharon@s-lerman.com. The Company will respond within a reasonable timeframe in accordance with the law.

8. International Scope

8.1. The Website may collect information from Users located outside of Israel. Accordingly, the information may be stored or processed outside Israel.
8.2. By using the Website, the User acknowledges and agrees that the information may be transferred to other countries, including those that may provide a different level of legal protection.

9. Changes to the Policy

9.1. The Company reserves the right to amend or update this Privacy Policy from time to time at its sole discretion.
9.2. The binding version shall be the one published on the Website at the time of use.
9.3. Continued use of the Website following publication of a change shall constitute consent to the updated Policy.

10. Contact

For any questions or requests regarding this Privacy Policy, please contact us through the following:
✉️ Email: sharon@s-lerman.com
☎️ Phone: +972-54-2033003
🏢 Company Address: Be Brand Ltd., Israel