Logo Design & Brand Identity
Brand Strategy, Logo Design and Business Branding
Your business deserves branding that is distinctive and memorable.
We build a brand strategy, logo design and visual identity that reflect your values
and are designed to stand out from the competition.
Your business deserves logo design and a brand identity that are distinctive and memorable.
Our 5-Step Logo Design Process
We define your brand’s target audience and the style that fits it.
We research the market to see what your competitors are doing, so we can set your business apart.
We start sketching based on the discovery stage and design a distinctive logo that becomes the basis of your brand language.
Once the right sketch is chosen, we fine-tune it as needed.
You receive the final files in every format you will need, for print and digital.
Strategy First, Logo Second
Today you can get a nice-looking logo in minutes. A strong brand starts with thinking: who you are, who you are speaking to, and what will make a client choose you over a competitor. That is why every branding process with us starts with analyzing your business, audience and competitors, and only then does the visual language take shape. The goal is a brand with real differentiation, not just another pretty design that looks like everyone else’s.
You Ask – We Have All the Answers
You Ask
We Have All the Answers
Your logo is the “face” of your business and the first tool for building trust with clients. A professional logo built on brand strategy, with the right typography and a precise color palette, conveys stability and seriousness before a single word is said. At Be Brand, we create a distinctive brand identity designed to help your business stand out and to give clients the feeling that they are in professional hands.
Your logo is the first thing your clients encounter. It is a visual symbol that reflects your business, conveys your values and stays in your audience’s mind. Logo design matters for every business, new or established: it acts as your visual signature and helps distinguish you. The right branding draws attention to your business, which is why it matters for small and large businesses alike.
A visual identity of branding and design tailored to the spirit of your business helps differentiate you from competitors, can build an emotional connection with clients, and strengthens how your business is seen.
Business branding is a strategic process that creates a unique business identity, while graphic design creates its visual identity. Branding that includes graphic design for businesses and a unique visual language is designed to give your brand a clear, recognizable presence for your target audience.
When it comes to branding and graphic design, it’s worth reviewing your brand from time to time. Here are times when branding or rebranding is worth considering: a new business (a solid foundation), a growing business (adapting to new needs), dissatisfaction with your current branding (when it no longer reflects the business), differentiation (from competitors), and entering a new market (adapting to a new audience).
We don’t start with design, we start with strategy: who your clients are, what sets you apart and how you want to be perceived. The logo and visual identity are then built on those answers rather than on taste alone. Our clients’ reviews tell the rest of the story.
The graphic design process is collaborative. First we talk and look at your target audience, your competitors and your personal style. All of this helps us understand what is right for your visual branding.
To choose a branding and graphic design studio, look at the portfolio, read reviews and talk to people who have worked with the studio. At Be Brand, you are welcome to read our clients’ Google reviews and see the results in our portfolio.
A good logo conveys as much as possible in a minimalist way. To be effective, your logo should be creative, memorable and fit the visual language of your field. It should also feel unique, clear and pleasing to the eye, especially when it comes to branding a new business.
Today you can get a logo in minutes from a template in a design tool like Canva or from an AI tool. But a logo like that isn’t built on an understanding of your business, audience and competitors. So it doesn’t really set you apart, and you may well see a very similar logo on other businesses. Professional logo design starts with strategy: who you are, who you are speaking to and what will make a client choose you. If a professional result matters to you, work with an experienced studio, led by Sharon Lerman, with many satisfied clients.
We have worked with businesses and companies in many industries: real estate and mortgages, law firms, doctors and clinics, cosmetics, tech, nonprofits, food, sports and more.
Selected Branding Projects
Branding built on strategy, differentiation and a visual language that keeps working at every point where the business meets its clients.
Be Brand, led by Sharon Lerman, specializes in logo design, brand identity and website development for businesses and companies in real estate, finance, healthcare and automotive.
Your business deserves branding and design that are unique and memorable too.
Contact us and let’s talk about a distinctive visual identity for your business.
Your business deserves branding and design that are unique and memorable too. Contact us and let’s talk about a distinctive visual identity for your business.
Some of Our Clients
What Our Clients Say
To all the amazing women at Sharon Lerman's studio 💛 and to the lioness who leads this pack, Sharon Lerman. Thank you for being with me all the way, for listening, for perfecting every detail and for helping me make my dreams come true exactly as I imagined. Amazing professionalism, warmth and wonderful communication, all in one studio. Thank you, thank you, thank you, from the bottom of my heart! 💛
Nobody beats Sharon and her team! Professional, fast work, with a smile and understanding all the way. Israel's No. 1 website pros (:
I want to recommend Sharon and the whole Be Brand team. I came to Sharon for branding and a website. From the first call she understood exactly what I needed, and she was very attentive and patient with everything I asked for. The whole team is very professional, with a very high level of service. The website and branding came out at a very high level. I warmly recommend them. Worth every shekel!
A team of super-professional women. Patient and creative. They branded and refreshed our business, which has been around for 16 years. Highly recommended.
I have to say Sharon's team is amazing! Bringing a person and their essence onto a website is an art. I wasn't an easy client and asked for lots of changes and fixes, and everything was handled with patience and understanding. That's not something to take for granted. Worth every shekel. FIRST CLASS
A static logo, an animation, a T-shirt design and quite a lot of expectations about the details of every element, so I didn't exactly make it easy for Sharon and the team. But they were patient and delivered simply amazing work. So happy with the results, and I warmly recommend them!
The Ocean's 11 of digital. A group of talented women, each an expert in her field, all led with grace and talent by Sharon Lerman. I love the result and the journey. Highly recommended!
I just wanted to say a huge thank you ❤️ The page came out simply perfect! Exactly as I imagined, and even better! I really feel you managed to take what was in my head and turn it into something much bigger and more precise. Thank you for the patience, the listening and the dedication ❤️