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Turning a business into a brand

In a world flooded with messages, distractions, and advertisements, effective branding can significantly enhance the overall brand experience. Together, we will create a brand that aligns with your business and sets you apart from the competition.
Branding involves establishing a consistent language and visual identity for your business. This branding process is a meticulous journey that requires careful thought and planning.
In a world flooded with messages, distractions, and advertisements, effective branding can significantly enhance the overall brand experience. Together, we will create a brand that aligns with your business and sets you apart from the competition.

Branding involves establishing a consistent language and visual identity for your business. This branding process is a meticulous journey that requires careful thought and planning.

Proper branding commences with a deep understanding of your business’s needs. Who is your target audience? What message do you wish to convey to potential customers, and what are your ambitions in the business landscape. Together, we can design a suitable logo, select appropriate colors, craft a visual concept, and determine the platforms and audience for advertising, ultimately elevating your business.

Sharon Lerman - consulting and branding for businesses

Taking off?

In the initial phase, we’ll delve into the characterization of your business. We’ll identify your business’s unique characteristics, study your competitors, pinpoint your target audience, define your product, establish the direction in which you aspire to move, and identify your competitive edge.
It’s vital to comprehensively grasp the essence of your business and the preferences of your customers. This is a crucial step for the success of the entire process.

In the second step, we’ll embark on formulating the path forward for your business. This involves synthesizing the information gathered into a dedicated visual concept for your business. This concept encompasses branding elements such as fonts and color palettes. We’ll also consider language preferences, whether the slogan should be in Hebrew, English, or if a slogan is necessary at all.
Additionally, we’ll determine whether the logo should incorporate symbols, or text only. If a symbol is chosen, we’ll explore options that best suit your business, making it distinctive in the market.

The final step is the creative execution. Once we have a clear visual concept in mind, we’ll begin crafting the logo and graphic elements. Furthermore, we’ll develop all the necessary materials to promote your business effectively, including business cards, banners, advertisements, and professional social media pages on platforms like Facebook and Instagram.
To ensure the success of your brand, we’ll collaboratively decide on an advertising budget, allocating it across various media channels. We’ll provide guidance on the most effective and recommended advertising platforms, advise on the initial budget to invest, and offer assistance in managing self-promotion through social media.
Our ultimate objective is to enable your brand to thrive and to become the preferred choice for your customers.

Consulting and branding for businesses | Logo and graphic language design | Design and branding for conferences and exhibitions | Graphic design services | Advertising | Digital marketing for businesses | Guidance on social media marketing | Facebook Pages and Instagram account management | Consulting and guidance for new ventures| Digital marketing lectures | Graphic design and branding lectures

Customer recommendations

Naama Aviad

I approached Sharon Lerman with a request for a logo, a presentation for a lecture, and a flyer for an event. Right from the start, it was evident that Sharon is a professional with a keen eye for detail and a creative flair. She possesses a clean and classic taste combined with a high level of service. The three products I requested turned out nothing short of spectacular, perfectly matching my preferences. Sharon dedicated herself to my projects and worked diligently to achieve impressive results, even in a content area that was new to her (orientalism). I highly recommend Sharon; she's absolutely amazing!

Oral Magen

I turned to Sharon after facing continuous frustration while working with another designer on a logo for my new business. Making the switch to her was the best decision I could have made. In a short time, she understood precisely what I needed, guided me toward my goal, asked the right questions, and delivered an excellent and professional product that I am extremely satisfied with. I highly recommend her!

Revital Abramovich

We had no doubt that you were the perfect choice to design our logo. Your calm demeanor, outstanding attention to detail, and exceptional ability to listen and understand our needs gave us the confidence that we were in good hands. In a very short time, we achieved a perfect and precise result. You're truly a champion (and quite beautiful too). Thank you very much! 💕🙏💕 You are undoubtedly number one in your field! 🥇

Niv Nassi

I was introduced to Sharon through a BNI meeting, and from that moment, I knew there was something special here. I decided to explore some of her previous work and was thoroughly impressed. After we connected and had a pleasant conversation, it became clear from the start that I was dealing with a true expert in the field. As anticipated, I wasn't wrong in my assessment. Sharon built a website for me that exceeded my expectations. Sharon, you're a champion, not only in your professional capabilities but also as a delightful person to collaborate with. This is equally important. Thank you for everything, and we'll certainly be in touch again later! 😎

Mezi Bentur

It all began when I wasn't satisfied with several logos designed by another designer. Then, I found Sharon. She provided me with a variety of logo sketches to choose from, and I found myself in a dilemma because every single one of them was perfect! To this day, I receive numerous compliments on the exceptional logo. I highly recommend Sharon!

Michael Miller

Often, there isn't enough time to pause and express gratitude for the hard and professional work of the wonderful people you meet on your journey. In Sharon's case, it's impossible not to do so. From the bottom of my heart, I want to extend my deepest thanks to Sharon Lerman, the true champion. Her professionalism, kindness, thoughtfulness, patience, dedication, and availability (even during the late hours of the night) are truly remarkable. Sharon Lerman is focused, efficient, and wholeheartedly committed to achieving the ultimate goal – customer satisfaction. I'm not just pleased; I'm thrilled with the perfect result. I highly recommend Sharon to anyone in search of beautiful, high-quality, and top-tier business branding.

Hila Shabiru

My partner and I opened a law firm, and after receiving numerous recommendations, we turned to Sharon. From our very first meeting, Sharon displayed remarkable patience, offering valuable tips and advice while being highly attentive to our needs. Throughout the entire process, she was not only kind but also remarkably available, even during late hours. The results were exceptional. The design turned out precisely as we wanted it – a testament to Sharon's keen understanding of our vision. We are thoroughly satisfied and delighted with our choice of Sharon. Without a doubt, we will wholeheartedly recommend her to anyone in need in the future

Naama Aviad

I approached Sharon Lerman with a request for a logo, a presentation for a lecture, and a flyer for an event. Right from the start, it was evident that Sharon is a professional with a keen eye for detail and a creative flair. She possesses a clean and classic taste combined with a high level of service. The three products I requested turned out nothing short of spectacular, perfectly matching my preferences. Sharon dedicated herself to my projects and worked diligently to achieve impressive results, even in a content area that was new to her (orientalism). I highly recommend Sharon; she's absolutely amazing!

Oral Magen

I turned to Sharon after facing continuous frustration while working with another designer on a logo for my new business. Making the switch to her was the best decision I could have made. In a short time, she understood precisely what I needed, guided me toward my goal, asked the right questions, and delivered an excellent and professional product that I am extremely satisfied with. I highly recommend her!

Revital Abramovich

We had no doubt that you were the perfect choice to design our logo. Your calm demeanor, outstanding attention to detail, and exceptional ability to listen and understand our needs gave us the confidence that we were in good hands. In a very short time, we achieved a perfect and precise result. You're truly a champion (and quite beautiful too). Thank you very much! 💕🙏💕 You are undoubtedly number one in your field! 🥇

Niv Nassi

I was introduced to Sharon through a BNI meeting, and from that moment, I knew there was something special here. I decided to explore some of her previous work and was thoroughly impressed. After we connected and had a pleasant conversation, it became clear from the start that I was dealing with a true expert in the field. As anticipated, I wasn't wrong in my assessment. Sharon built a website for me that exceeded my expectations. Sharon, you're a champion, not only in your professional capabilities but also as a delightful person to collaborate with. This is equally important. Thank you for everything, and we'll certainly be in touch again later! 😎

Mezi Bentur

It all began when I wasn't satisfied with several logos designed by another designer. Then, I found Sharon. She provided me with a variety of logo sketches to choose from, and I found myself in a dilemma because every single one of them was perfect! To this day, I receive numerous compliments on the exceptional logo. I highly recommend Sharon!

Michael Miller

Often, there isn't enough time to pause and express gratitude for the hard and professional work of the wonderful people you meet on your journey. In Sharon's case, it's impossible not to do so. From the bottom of my heart, I want to extend my deepest thanks to Sharon Lerman, the true champion. Her professionalism, kindness, thoughtfulness, patience, dedication, and availability (even during the late hours of the night) are truly remarkable. Sharon Lerman is focused, efficient, and wholeheartedly committed to achieving the ultimate goal – customer satisfaction. I'm not just pleased; I'm thrilled with the perfect result. I highly recommend Sharon to anyone in search of beautiful, high-quality, and top-tier business branding.

Hila Shabiru

My partner and I opened a law firm, and after receiving numerous recommendations, we turned to Sharon. From our very first meeting, Sharon displayed remarkable patience, offering valuable tips and advice while being highly attentive to our needs. Throughout the entire process, she was not only kind but also remarkably available, even during late hours. The results were exceptional. The design turned out precisely as we wanted it – a testament to Sharon's keen understanding of our vision. We are thoroughly satisfied and delighted with our choice of Sharon. Without a doubt, we will wholeheartedly recommend her to anyone in need in the future

Our clients

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